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Emerging Designer Award

Fresh thinking. Bold new ideas. And just getting started.

Fresh thinking. Bold new ideas. And just getting started.

Be there to witness fresh new ideas take flight right before your eyes.

The Emerging Designer Award is one of Australia’s most sought-after, coming as it does with unparalleled media exposure, as exciting new talents present their art to the world stage.

This category features outstanding design talent and excellence within the Australian fashion industry. For the past 15 years, Myer Fashions on the Field has showcased the contribution designers have made to fashion at Flemington, while encouraging outstanding design talent and excellence within the Australian fashion industry.

This year we’ve transformed and broadened the entire competition, in a new and modernised digital format introducing the rising stars of Australian fashion. To ensure the widest possible exposure for such fresh thinking, the winner will feature in Vogue Australia Magazine.

Taking place online, entries are to be submitted between Monday 7th September and Tuesday 13th October 2020. The winner will be selected by our panel of industry professional judges and announced on Lexus Melbourne Cup Day, Tuesday 3rd November 2020.

 

Entries for the 2020 Myer Fashions on your Front Lawn Emerging Designer Award are now closed.

Competition details

To view competition details, eligibility and selection criteria, please refer to the 2020 Emerging Designer Handbook.

For detailed submission criteria, please refer to the 2020 Emerging Designer Award Handbook.

Please note, we ask you keep a video diary during your creation period, however this is not required to be submitted with your application.
Once selected by the panel of industry professional judges, the top 10 Designers will be asked to provide their video diary.

Applications open 9:00am AEDT Monday 7th September 2020
Applications close 5:00pm AEDT Tuesday 13th October 2020
Top 10 Designers notified and announced By Monday 18th October 2020
2020 Emerging Designer Award Final Lexus Melbourne Cup Day, Tuesday 3rd November 2020

Filming tips:

  1. Make sure your lens is clean. Clean with a microfibre cloth.
  2. Always face your subject towards the light. Do not have the light behind them.
  3. Use a tripod if available, or use both your hands to hold the phone in LANDSCAPE orientation (the screen is WIDER than it is TALL). Make sure to tuck both your elbows into your body as this will make the video recording more stable.
  4. Try not to use the zoom feature, as this will reduce the video quality.
  5. Always LOCK YOUR FOCUS, AND EXPOSURE. For mobiles: Wherever your subject matter is in the frame, hold your finger on the subject and you will see auto exposure/auto focus lock appear. You will be able to adjust the level of light & exposure here. Remember you need to make sure that the camera setting is on video and press the red button to start and finish recording.

Good luck!

2020 Myer Fashions on your Front Lawn Emerging Designer Award - terms and conditions (PDF)

The winners of the 2020 Myer Fashions on your Front Lawn Emerging Designer Award will receive:

Winner

  • Full Page Advertorial in the February 2021 issue of Vogue Australia valued at $14,920.
  • Myer gift card to the value of AUD$3,000.
  • A Fashion feature in Inside Headquarters Magazine, valued at $2,850.
  • Four night’s accommodation for two people in a classic king room at Sofitel Melbourne On Collins, valued at $2,400.
  • A TCL TV package valued at a total of $2,000.
  • Antler luggage voucher to the value of $1,000.

Runner-Up

  • Myer gift card to the value of $1,500.
  • Two night’s accommodation for two people in a classic king room at Sofitel Melbourne On Collins, valued at $1,200.
  • Antler luggage voucher to the value of $750.

Second Runner-Up

  • Two night’s accommodation for two people in a classic king room at Sofitel Melbourne On Collins, valued at $1,200.
  • Myer gift card to the value of $1,000.
  • Antler luggage voucher to the value of $500.