For the greater good

The VRC plays an active role in assisting community organisations through charity programs, and the popular Pin & Win program is one such success.

The VRC plays an active role in assisting community organisations through charity programs, and the popular Pin & Win program is one such success.

It may be only a few centimetres in size, but the Lexus Melbourne Cup Pin & Win souvenir pin makes a huge contribution to the VRC’s charitable efforts.

 

The Club’s flagship annual charity fundraiser, it provides charities with the platform to raise more than $6 million through the sale of the pins, helping to change lives and support the community.

The idea of producing a souvenir pin was the brainchild of former VRC Deputy Chief Executive Sue Lloyd-Williams. Combining raising the profile of the Club with doing good in the greater community, the trophy pin made its charitable debut in 1995 in an inaugural partnership with the Australian Red Cross.

As well as offering luxury prizes to be won by Pin & Win purchasers, the success of the concept has been incremental, with ongoing innovations providing greater traction.

Funds raised have supported projects such as the Alfred Emergency and Trauma Centre, Guide Dog Victoria’s puppy training centre and charities such as Camp Quality, SecondBite, Starlight Foundation, and most recently, Very Special Kids.

Very Special Kids is the fifteenth charity to partner with the VRC. The Pin & Win partnership is supporting a complete rebuild of Very Special Kids’ children’s hospice at Malvern, where it cares for children with life limiting conditions and provides much-needed family support services. Helping approximately 900 families across Victoria, the organisation was the first paediatric hospice opened in Australia and remains the only children’s hospice in Victoria. Providing top medical care for children with life-threatening conditions, it also offers a break for parents who are often the sole, round-the-clock carers. Vital support is given in the form of family counselling and programs for siblings of sick children to guide them through difficult times.

In a huge boost to the charity, the VRC and Very Special Kids were delighted to have raised $450,000 in the first year of their charity partnership in 2019.

Very Special Kids CEO Michael Wasley said, “The opportunity to be Victoria Racing Club’s 2019 Pin & Win charity partner provided us with an amazing opportunity to raise much-needed funds for our vital work, especially important as we are 80 per cent self-funded. We are set to demolish and rebuild our 24-year-old hospice in the near future, so this money will go towards the $15 million still required to build the new hospice.”

By Celia Purdey